After five years of steady growth, the time had come to think bigger. Advanced products that benefit users in even more ways, paired with an exciting new brand identity – that was our plan for penetrating the international market. It was set in motion in October 1984 with the first product to bear the new brand name Hughes & Kettner. The groundbreaking QX4 made a big splash in Germany that soon spilled over to Europe. Adjusting our production practices to meet the great demand, we put our handmade custom builds on the backburner for a while to become a manufacturing enterprise.
This post is also available in: German