The QX4’s success gave rise to a full line of loudspeakers. With demand for Hughes & Kettner products soaring, it was high time for the next step. We in-sourced our marketing communications and set up the sales division that would later become Music & Sales.

The first Hughes & Kettner instrument amplifier debuted that year. The world’s first fully programmable guitar amp, the AS64 hit home with many guitarists and opened doors to key markets such as the USA.

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