Our in-house R&D department encodes quality into the DNA of our products. Here’s how that works: sales and marketing staff team up with product managers to ensure our engineers and designers hear what the market wants and customers need. They then factor these demands into the R&D equation.

Experienced engineers at our St. Wendel headquarters look far ahead to develop our technology platforms. Then they incorporate these advances into our electronics, housings and other hardware using state-of-the-art design, simulation, measuring and prototyping tools. With digitalized workflows and connected manufacturing lines, our processes are agile across the board. And our designers are quick to create digital twins of prospective new products. Marketing and sales staff can share these digital twins with our distribution partners to brief them and get their thoughts at an early stage.

It doesn’t take us long to go from an original idea to an initial prototype. Manufactured in the same way as a standard product, this prototype lends itself to thorough testing in in-house and outside labs, as well as by beta testers. These early trials help us improve the product’s sound, operation, safety and durability, and ensure compliance with standards before we ramp up production.

The development process culminates in a battery of rigorous tests to validate and verify our designs and their audio performance. The most grueling of these is our two-day endurance test under maximum load to confirm the product’s reliability even under the most extreme conditions.